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The eco-friendly Brazilian Fitness & Swimwear Brand opened its doors in Lincoln Road Miami Beach…

On October 22, 2015, LIVE!, the Brazilian Fitness & Swimwear Brand, known for their differentiated and high-tech designs, opened their doors of its first full-scale U.S retail location at 723 Lincoln Rd. in the Lincoln Road Mall.

“My team and I are extremely excited about opening LIVE! in Miami. The lifestyle in this city perfectly matches the purpose of our brand; Miami is our first stop, but the possibilities are endless”. Gabriel Sens, LIVE! Founder & CEO.

The new 923 square foot LIVE! store has a clean, modern feel and offers a curated selection of fashion forward fitness apparel and swimwear for women with an active lifestyle that consider physical activity more than a workout, combining both health and fitness. Every collection, manufactured in Santa Catarina, Brazil is styled with unique cuts using eco-friendly digital printed fabrics, which omit chemical waste and water usage. Styled as a boutique, the store will immerse guests in the brand’s unique lifestyle shopping experience with styles that value the body shape and use cutouts with transparency, carefully located prints, and bold and striking colors.

To mark the opening of the Miami Beach store, LIVE! hosted an event on October 22nd, 2015 with special appearance of Brazilian Fitness Model and Motivational Speaker, Bella Falconi. Imagen Magazine, LifeStyle Miami and Health & Fitness Influencers like Amy Dannheim, Jay Jiggins and Suyumi Quiroz were among the guests who enjoyed delicious gluten & dairy free hor d’oeuvres by Palm Caterers, music by INAIA International and photographs by Carlos Aristizabal.

About LIVE!

LIVE! was founded in 2002 with a commitment to be synonymous with quality and differentiation in fitness fashion. LIVE!’s mission is to conquer fans by delivering more than a technological and resistant fabric, developing products with style and design, that value female beauty in all its aspects.

“We are passionate about fashion, health and wellness. Our purpose is to inspire you to reach your dreams of a more active, healthier and happier life.” – LIVE!

Visit us at liveonlincoln.com  Instagram: @live.official  #TeamLive

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David Alejandro Rendón


De origen colombiano, Alejandro Rendón creció en la ciudad de Miami donde llego con 11 años de edad. Aquí empezó la carrera de arquitectura en el Miami Dade Community College donde descubrió que su gusto y talento estaba más inclinado en el área de diseño, creación de contenidos y dirección creativa. A los 23 años empieza a trabajar con la revista Imagen Miami, en el año 2015 Alejandro asume la dirección de la Revista Imagen.

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